Post by account_disabled on Dec 25, 2023 1:56:58 GMT -5
In this way, there are many other advantages that you get from segmenting a market; For example: You have the opportunity to better satisfy the needs of your clients , since you will be creating products and strategies that adapt as closely as possible to this type of buyer. Reduction of advertising costs by only showing ads to people who meet the segmentation parameters. Possibility of discovering market niches , in which you can create even more specific products and with very little competition. Facilitates the creation and implementation of traditional and digital marketing strategies , by having greater knowledge of the characteristics of your market segment.
Increases engagement with users , since they feel more identified with both the product or service and the strategy. It relates to the buyer persona . Although they are not the Phone Number List same, it is true that both concepts share several things in common, so segmenting the market will also help you create your buyer personas, and vice versa. Remember: currently there is endless competition in practically all industrial sectors, so it is very important to create differentiated marketing strategies that include good segmentation from the beginning. Segmentation in digital marketing strategy We have already seen what this concept is about, with what objectives the process is carried out, what its classification is, in what cases each one is used, and what are the advantages that it entails.
But how does all this fit into digital marketing? In terms of traditional marketing, everything we have mentioned above is enough, however, for digital marketing it is very necessary to add to all this digital distribution channels , internet habits, available platforms, among other things. Take into account the following: The social networks that your client uses , whether Facebook, Twitter, Instagram, LinkedIn, Tik Tok. To do this, it is also necessary that you have determined the demographic data, behaviors and psychology of your segment. The technological devices they use the most , such as smartphones, tablets, computers, etc. This way you can know how to adapt your content and your ads.
Increases engagement with users , since they feel more identified with both the product or service and the strategy. It relates to the buyer persona . Although they are not the Phone Number List same, it is true that both concepts share several things in common, so segmenting the market will also help you create your buyer personas, and vice versa. Remember: currently there is endless competition in practically all industrial sectors, so it is very important to create differentiated marketing strategies that include good segmentation from the beginning. Segmentation in digital marketing strategy We have already seen what this concept is about, with what objectives the process is carried out, what its classification is, in what cases each one is used, and what are the advantages that it entails.
But how does all this fit into digital marketing? In terms of traditional marketing, everything we have mentioned above is enough, however, for digital marketing it is very necessary to add to all this digital distribution channels , internet habits, available platforms, among other things. Take into account the following: The social networks that your client uses , whether Facebook, Twitter, Instagram, LinkedIn, Tik Tok. To do this, it is also necessary that you have determined the demographic data, behaviors and psychology of your segment. The technological devices they use the most , such as smartphones, tablets, computers, etc. This way you can know how to adapt your content and your ads.